Do you read cosmetic labels?
Whether it’s a drugstore cream or a 200 € luxury brand serum, the first thing you need to look at in any cosmetic product is the ingredient list.
According to the latest studies only one in four women (25°%) check the ingredinet list on cosmetic products they use. Almost half of women (47%) don’t bother to read the ingredients of their favorite brands and 25% think there is no need to check ingredients if a product is natural. Intersting fact is that British women for example admit to discarding their make-up, shampoo and shower gel if they smell funny or become discoloured. A lot of women doesn`t concern themselves with the expiring dates either. One in five women find reading ingredients quite difficutl because of the small print or the fact that ingredients are hidden in peel-back labels. And finaly, only fifth (19%) of women think about both ingredient origin as well as their impact on the environment.
How can you tell which ingredients are good for you and which ingredients should you avoid?
Every cosmetic product should have full ingredients list on the packaging. Find out what the ingredients on the list are for, what is their purpose. One of the most important thing you should look up is which ingredients can irritate skin.The ingrediants are usualy listed in descending order of concentration, the ingredients present in the highest concentrations are at the top the list, the ones with the lowest concentration at the bottom. EWG`Skin Deep ingredient dictionary is a fantastic resource, containing the definitions of hundreds of skincare and makeup ingredients. It includes the technical as well as non-technical names of ingredients, what their purpose is, descriptions of how they work, and research supporting their use in cosmetics.
Once you spend some time there, you’ll become familiar with the most common ingredients and pretty quickly you`ll become ready to do your own researching and to choose the products that will do the most good for your skin!